A key concept for a successful Referral Strategy is the Magnitude of your Gratitude. You have lots of potential people to thank – here are six steps to making the most of your gratitude.
In this example, Bob is your current customer and you’ve just completed the transaction and delivered your service to him. Read More
The Covid-19 restrictions are lifting in many areas and many sales professionals and entrepreneurs are considering using expos and trade shows again. Properly managed, they can be an effective strategy to market products and services and network with prospects, clients and colleagues. If that strategy works for your business these days, here are four Best Practices to help you maximize your trade show experience, ROI and value. Read More
(Best wishes for a successful, safe and happy New Year – may we all get what we want, need and deserve.
‘Communicate Confidently!’ Will run ‘Phil’s All Time Hits, Vol. I’ all year to acquaint newer subscribers with popular content from past years. So, put your shoes on backwards and take a flying leap into the past.)
Painless Sales Pitches (5/19)
Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More
In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More
Each month, COSE (Cleveland’s Council of Smaller Enterprises) creates a list of the most popular and best articles for its weekly eLetter, ‘Mind Your Business’, based on hits and reader comments.
My marketing piece – ‘What if Your Business IS the Best Choice’? was on that short list for October – my third time for such a distinction.
Thanks COSE readers …
If you own a small business, then you need to know how to sell. A reader recently asked about the specific objective of an effective sales pitch versus the goal. Read More
Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More
Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself. Here’s a summary of my comments: Read More
When asked for my #1 marketing tip that is effective and profitable, I indicated mine is neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good: Read More
Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals and how to say ‘Thank You’. Read More
