Tag Archives: marketing

Customer-Centered Marketing

In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More »

The Best of ‘MYB”

Each month, COSE (Cleveland’s Council of Smaller Enterprises) creates a list of the most popular and best articles for its weekly eLetter, ‘Mind Your Business’, based on hits and reader comments.

My marketing piece – ‘What if Your Business IS the Best Choice’? was on that short list for October – my third time for such a distinction.

Thanks COSE readers …

 

 Pitch Business with Style & Class!

If you own a small business, then you need to know how to sell. A reader recently asked about the specific objective of an effective sales pitch versus the goal.   Read More »

Painless Sales Pitches

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More »

Brand Your Way to Success!

Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself. Here’s a summary of my comments: Read More »

Why I Love Simple Marketing

When asked for my #1 marketing tip that is effective and profitable, I indicated mine is neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good: Read More »

Referrals Rule!

Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals and how to say ‘Thank You’. Read More »