Tag Archives: marketing

 Everything Old Is New Again!

By Phil Stella | Published: January 6, 2021

(Best wishes for a successful, safe and happy New Year – may we all get what we want, need and deserve.

‘Communicate Confidently!’  Will run ‘Phil’s All Time Hits, Vol. I’ all year to acquaint newer subscribers with popular content from past years. So, put your shoes on backwards and take a flying leap into the past.) 

Painless Sales Pitches (5/19)

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More »

Customer-Centered Marketing

By Phil Stella | Published: August 2, 2020

In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More »

The Best of ‘MYB”

By Phil Stella | Published: December 5, 2019

Each month, COSE (Cleveland’s Council of Smaller Enterprises) creates a list of the most popular and best articles for its weekly eLetter, ‘Mind Your Business’, based on hits and reader comments.

My marketing piece – ‘What if Your Business IS the Best Choice’? was on that short list for October – my third time for such a distinction.

Thanks COSE readers …

 

 Pitch Business with Style & Class!

By Phil Stella | Published: September 1, 2019

If you own a small business, then you need to know how to sell. A reader recently asked about the specific objective of an effective sales pitch versus the goal.   Read More »

Painless Sales Pitches

By Phil Stella | Published: May 13, 2019

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More »

Brand Your Way to Success!

By Phil Stella | Published: March 5, 2019

Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself. Here’s a summary of my comments: Read More »

Why I Love Simple Marketing

By Phil Stella | Published: January 6, 2019

When asked for my #1 marketing tip that is effective and profitable, I indicated mine is neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good: Read More »

Referrals Rule!

By Phil Stella | Published: October 1, 2018

Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals and how to say ‘Thank You’. Read More »