Take your Elevator Speech to the top floor by converting it into an ‘Escalator Speech’. Assume you’re going down on the escalator as someone passes by you going up on the other one. You only have a few seconds to communicate. So, your Escalator Speech is an even more concise version of your Elevator Speech.
Mine is ‘I empower business leaders to communicate confidently’ Short, simple and likely to generate some questions when the other person turns around and follows me back down.