Tag Archives: Quickies

Now, that’s a dumb question!

You know that old adage, ‘There’s no such thing as a dumb question’? Sorry to spoil your fantasy, but that’s wrong. There are plenty of dumb questions. Read More »

Customer-Centered Marketing

In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More »

Networking with Uncommon Courtesy

A reader recently asked for some simple tips to network with more courtesy and to avoid coming off like a ‘slug’ at networking events. Read More »

 Hook Up With HARO

If you write articles or contribute to blogs as simple ways of promoting your expertise and your business, hook up with HARO (Help A Reporter Out).  It’s is a global service that connects reporters, journalists and bloggers with content experts like you … for free. Read More »

Coping with Covid

While we all battle Covid-19, be sure to err on the side of over-communicating with your customers. Indicate what your business is doing or not doing to deal with the virus. Be sure to include the ‘why’ along with the ‘what’ and connect your actions to customer needs or value where possible. Since once is not enough here, regularly repeat your statements and update them where you can.

We can all get through this together.

Does Your Voice Message Suck?

How often does this happen to you? When calling a business or colleague, you hear ‘Your call is being forwarded to an automated voice messaging system … 475 338-0298 is not available … ‘ Read More »

The Big 5 ‘Start Up’ Questions

A reporter recently asked what entrepreneurs should ask themselves before beginning a start-up. I suggested they answer these ‘Big 5’ questions:

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Avoid Self-Intros

 I regularly encourage my executive presentation clients to avoid self-introductions whenever they can. The audience is influenced most by what they hear first and if that is the speakers talking about themselves, it can establish the wrong tone. 

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How to give your boss feedback

You give your boss feedback in the same way and for the same reasons as he or she should be giving you feedback – to reinforce improvements and enhance performance. Read More »

Where do you network?

A reader new to NE OH asked for suggestions about good places to network. My response …

Some people say you can and should network anywhere and everywhere, but I suggest some places are better than others.  Where you go to network is a function of the kinds of people you’re trying to meet, which is a function of what your specific networking objectives are. And your objective are all about the kind of information you’re seeking to help you run your business or do your job better, faster, easier or cheaper. Read More »