Stop Pitching in the Elevator

A reporter doing an article on Elevator Pitches recently asked for my brief input.  First, I said that I preferred ‘Elevator Speech’ to ‘Elevator Pitch’. ‘Pitch’ sounds like you’re trying to sell something. No one likes to be sold to. ‘Speech’ sounds like you want to share some information. Even though the difference in connotation is subtle, it can impact the mindset of the person doing it.

Read more