Category Archives: Articles

Presentation Anxiety Revisited

How many of you experience pain when you deliver presentations at work? How many hate speaking in public? I see a lot of hands up, so let’s briefly discuss five simple strategies for managing your Presentation Anxiety. Read More »

FAQs About FAQs

How often does a customer call, text or email you with a question? If you said ‘rarely’, then you’re either very good or very lucky. Stop reading now and go do something fun in stead. If you said ‘often’ or ‘a lot’, then read on – this one’s for you. Read More »

Do Your Emails Suck?

Your routine workplace emails might suck if you ignore the reality that every note you send a customer, colleague or manager can project your image of professionalism, competency and courtesy — or detract from it. Read More »

Gratitude Magnitude

A key concept for a successful Referral Strategy is the Magnitude of your Gratitude. You have lots of potential people to thank – here are seven steps to making the most of your gratitude.  Read More »

So … How Ya Doin?

Thankfully, most NE OH small businesses have survived dealing with Covid-19 … so far. One interesting strategy some COSE members have successfully used is the ‘Covid Check In’.  It’s simple and easy and can reap excellent benefits. 

Let’s briefly consider ‘Checking In’ with three important groups for your business – your staff, your colleges and your customers. Read More »

Slides … Use Them Wisely!

Let’s assume you’ve just created some Best-in-Class slides – the right number with the right content and the right design – to support your message and add value to the audience experience. Great … now it’s time for you to Use Them Wisely!

Here are 10 more techniques to add to your Workplace Presenter’s Tool Kit that deal with what you should do and say when using slides. Conventional wisdom dictates that how you use them may have more impact on your audience and results than what is on them.

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Slides … Use Them With Sizzle!

Let’s assume you’ve just created some Best-in-Class slides – the right number with the right content and the right design – to support your message and add value to the audience experience. Great … now it’s time for you to Use Them with Sizzle! Read More »

Referrals Rule!

Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals.   Read More »

Don’t Be a Business Card Loser

I’ve been ranting about business card finesse for over 25 years and I thought by now there would  be no need to keep doing it. I assumed business people would eventually get it, change behavior and stop being losers forever. Apparently, that’s not the case … so here we go again! Read More »

Customer-Centered Marketing

In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More »