Category Archives: Quickies

Why Are Some Content Experts Terrible Presenter

A prospective client recently asked me why some content experts terrible speakers.  Fortunately, lots of content experts are terrible speakers and sometimes they hire people like me to help them. Here are some thoughts I share with my executive coaching clients who fall into that category: Read More »

Customer-Centered Marketing

In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More »

Networking with Uncommon Courtesy

A reader recently asked for some simple tips to network with more courtesy and to avoid coming off like a ‘slug’ at networking events. Read More »

 Hook Up With HARO

If you write articles or contribute to blogs as simple ways of promoting your expertise and your business, hook up with HARO (Help A Reporter Out).  It’s is a global service that connects reporters, journalists and bloggers with content experts like you … for free. Read More »

Harness Phone Power

What you say on the pone and how you say it says volumes about your credibility, competence and confidence. So, harness the Power of your Phone whenever you talk to customers: Read More »

Coping with Covid

While we all battle Covid-19, be sure to err on the side of over-communicating with your customers. Indicate what your business is doing or not doing to deal with the virus. Be sure to include the ‘why’ along with the ‘what’ and connect your actions to customer needs or value where possible. Since once is not enough here, regularly repeat your statements and update them where you can.

We can all get through this together.

Does Your Voice Message Suck?

How often does this happen to you? When calling a business or colleague, you hear ‘Your call is being forwarded to an automated voice messaging system … 475 338-0298 is not available … ‘ Read More »

The Big 5 ‘Start Up’ Questions

A reporter recently asked what entrepreneurs should ask themselves before beginning a start-up. I suggested they answer these ‘Big 5’ questions:

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Avoid Self-Intros

 I regularly encourage my executive presentation clients to avoid self-introductions whenever they can. The audience is influenced most by what they hear first and if that is the speakers talking about themselves, it can establish the wrong tone. 

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The Best of ‘MYB”

Each month, COSE (Cleveland’s Council of Smaller Enterprises) creates a list of the most popular and best articles for its weekly eLetter, ‘Mind Your Business’, based on hits and reader comments.

My marketing piece – ‘What if Your Business IS the Best Choice’? was on that short list for October – my third time for such a distinction.

Thanks COSE readers …