Pitch Perfect

My good friend and COSE (Cleveland’s Council of Smaller Enterprises) colleague Diane Helbig helps sales people perfect their pitches. She advises this structure: ‘Short and to the point Begin with a recap of the prospect’s goals and needs (as you heard them) Introduction of the product or service you are presenting Bulleted list of the … Read more

Sales Tips

‘The Tips – the 7 catalysts for sales & leadership that drive high-end sales, create engaged customers and make the competition evaporate’, Kordell Norton, eScholars Publishing, 2013. Here’s another quick read on sales from a long-time colleague, Kordell Norton, a noted author, speaker and business growth consultant. He creates a clever narrative story using dominos … Read more

More Gitomer on Sales

Several readers asked for more of Jeffrey Gitomer’s views on sales. So … here you go: ‘Take more chances than you dare. You’ll make more sales than you expect.’  “Testimonials can sell when salespeople cannot sell.’  Build your personal brand and customers will be loyal.’  I put myself in front of people who can say … Read more

Gitomer Gets Sales

Last month, I mentioned Jeffrey Gitormer’s take on Networking. Several readers asked to see more of his gems of wisdom. So here you go with Gitomer on Sales: ‘If they like you, and they believe you, and they trust you, and they have confidence in you … then they MAY buy from you.’ ‘In sales, … Read more

Embrace Referral Power

Marketing research consistently supports the value of referrals. New prospects acquired through referrals from your happy customers generally make purchasing decisions faster, are nearly three times more likely to become your repeat customers, require less investment to make the sale and are twice as likely to make referrals on their own.

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