Category Archives: Marketing

No-Budget Marketing

Marketing for entrepreneurs is always a challenge, especially with no budget for someone else to do it. Here’s a summary of simple best practices that will help you out-think the competition. Read More »

What if You’re Not the Prospect’s Best Choice?

As regular readers may recall, I’m a resident expert on sales pitches for Cleveland’s Council of Smaller EnterprisesMind Your Business’ blog. I recently responded to a question from R.G. in Beachwood  about what you should do if you conclude you’re not the client’s best choice during the fact-gathering conversations. Read More »

 Pitch Business with Style & Class!

If you own a small business, then you need to know how to sell. A reader recently asked about the specific objective of an effective sales pitch versus the goal.   Read More »

Dog & Pony Show Best Practices

My rant last month generated some lively and interesting comments. Always a good thing. Some readers asked for immediate help, which I provided privately. Others were content to wait until this month for part II – ‘Dog & Pony Show Best Practices’ … or ‘How to Avoid a Team-Delivered Presentation (TDP) from Hell!’ Read More »

Beware of Dog & Pony Show Pitches from Hell!

Team-Delivered Sales Pitches (TDSPs) are still common in the marketplace today – some are effective, efficient and engaging sales messages. But, unfortunately, too many become ‘Dog & Pony Show Pitches from Hell‘. What pushes them over the edge is poor planning and preparation, just as with other types of workplace presentations. Read More »

Painless Sales Pitches

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More »

Brand Your Way to Success!

Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself. Here’s a summary of my comments: Read More »

Does Your Marketing Suck?

I thought of calling this rant ‘Your Marketing Sucks’, but that declarative statement sounded too in-your-face and presumptuous, even for me. So, I changed the statement into a question to let you decide if your marketing sucks … and how much. (Full disclosure – this piece first ran in COSE’s Mind Your Business Blog in September.) Read More »

Referrals Rule!

Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals and how to say ‘Thank You’. Read More »

Pro Bono Power

Here’s a simple but very effective strategy to maximize the impact of a ‘No Budget Marketing’ campaign you may create for your employer or your own business – harnessing the ‘Power of the Pro Bono’ or what I like to call ‘Strategic Volunteering’. Read More »