Tag Archives: no-budget marketing

Branding on a Budget

By Phil Stella | Published: March 2, 2020

Are you trying to promote your brand on a tight budget? Well then, it’s time to get creative with ways to get lots of free positive exposure. The concept of ‘target marketing’ requires you to precisely define and describe your ideal customers with specific demographic details – those who really need your products or services, value your approach to it, love your style, will always pay full price for it and will easily evolve into raving fans.

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No-Budget Marketing

By Phil Stella | Published: November 4, 2019

Marketing for entrepreneurs is always a challenge, especially with no budget for someone else to do it. Here’s a summary of simple best practices that will help you out-think the competition. Read More »

Pro Bono Power

By Phil Stella | Published: June 13, 2018

Here’s a simple but very effective strategy to maximize the impact of a ‘No Budget Marketing’ campaign you may create for your employer or your own business – harnessing the ‘Power of the Pro Bono’ or what I like to call ‘Strategic Volunteering’. Read More »

Harness the Power of Free Ink

By Phil Stella | Published: April 11, 2018

(This article originally ran in the Cleveland Council of Smaller Enterprises ‘Mind Your Business’ blog.)

How many of you are frustrated and bewildered by the ‘Small Business Marketing Paradox’? We all recognize the critical need to do more and better marketing of our products or services to survive and thrive. But, few of us have the knowledge and skills to do it ourselves. Yet, we hesitate to – or can’t afford to – invest in having experts do it for us. The result is that we often do nothing. Bad idea. Read More »

Free Ink Rules

By Phil Stella | Published: March 20, 2018

How Ironic. My latest post for the COSE Mind Your Business blog is all about getting free ink – why, where and how. And, since the start of the year, I’ve been fortunate enough to generate some excellent free e-ink in national publications myself. Ironic, indeed. Read More »

Five Simple Phone Tactics to Overhaul Your Image

By Phil Stella | Published: March 1, 2018

(As indicated last month, I began my role as a recurring columnist for Cleveland’s Council of Smaller Enterprises’ on-line ‘Mind Your Business’ publication in January. Here’s my first post.)

Most small businesses facing the challenge of improving their image in the marketplace are starring at major investments of time and money. Properly planned and launched, those investments can earn significant positive results. Read More »

Marketing With No Budget

By Phil Stella | Published: December 3, 2016

Marketing for entrepreneurs is always a challenge, especially with no budget for someone else to do it. Here’s a summary of my comments at a recent panel discussion on the topic:

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Harness the Power of the Pen

By Phil Stella | Published: July 3, 2015

Many small business owners and entrepreneurs are frustrated and bewildered by the ‘Marketing Paradox’. We all recognize the critical need to do more and better marketing of our products or services to survive and thrive. But, few of us have the knowledge and skills to do it ourselves. Yet, we hesitate to – or can’t – invest the money to have other people do it for us. The result is that we often do nothing. Bad idea. Read More »

Harness the Power of the Platform

By Phil Stella | Published: May 7, 2015

Whether you’re marketing your employer’s products or services, your own business or just enhancing your image in the marketplace, the “Power of the Platform” can be a simple, quick and no-cost strategy. Delivering workshops and presentations can help you accomplish several important self-marketing goals: Read More »

The Power of the Pro Bono

By Phil Stella | Published: February 3, 2015

Here’s a simple but very effective strategy for maximizing the impact of a ‘No Budget Marketing’ campaign you may create for your company or business – harnessing the ‘Power of the Pro Bono’. Said another way – Strategic Volunteering. Read More »