Tag Archives: elevator speech

A Phil’s Fave about Elevator Pitches

Here’s another signature comment you’d hear in any of my networking presentations:

I prefer ‘Elevator Speech’ in stead of ‘Elevator Pitch’:

  • ‘Pitch’ sounds like you’re trying to sell something. Most people don’t like to sell. No one likes to be sold to.
  • ‘Speech’ sounds like you want to share some information.

Even though the difference in connotation is subtle, it can impact the mindset of the person creating and delivering it. So, elevate your elevator speech, not pitch.

How Can I Improve My Elevator Pitch?

I get this question a lot. Before I dive into the answer, let me first explain why I prefer “Elevator Speech” to “Elevator Pitch.” Using the word “pitch” sounds like you’re trying to sell something. No one likes to be sold to or to feel like you are only interested in talking with them to make a sale. Read More »

Ride up on the Escalator

Take your Elevator Speech to the top floor by converting it into an ‘Escalator Speech’. Assume you’re going down on the escalator as someone passes by you going up on the other one. You only have a few seconds to communicate. So, your Escalator Speech is an even more concise version of your Elevator Speech. Read More »

Your Elevator Speech Revisited

(A business reporter recently asked for my comments on ‘Elevator Pitches’. I was happy to share my expertise and experience and a summary of our conversation follows. )

FYI – I did indicate that I preferred ‘Elevator Speech‘ to ‘Elevator Pitch’. ‘Pitch‘ sounds like you’re trying to sell something. No one likes to be sold to. ‘Speech’ sounds like you want to share some information. Even though the difference in connotation is subtle, it can impact the mindset of the person doing it. Read More »

Elevate Your Elevator Speech

Elevator Speeches … 30 Second Commercials … Shameless Self-Promotions. They’re our typical response to the often asked ‘What do you do?’ We all do them at professional group or networking events. But, most of us don’t do them with enough focus and finesse, so here are some simple and easy strategies to Elevate Your Elevator Speech (ES). Read More »

Why I Love ‘Escalator Speeches’

Elevator Speeches – your simple answer to the often-asked question ‘What do you do?’ – are sometimes maligned and often done poorly. But, they’re still a fact of life when you network.

So, that’s why I love Escalator Speeches. Assume you’re on the down escalator as someone passes by you going up on the other side.. You only have a few seconds to communicate, so you must be focused and concise.

Mine is ‘I empower business leaders to take away their pain from workplace communication.’ Short, simple and likely to generate some questions when the other person turns around and follows me back down.

Crafting something that concise is a lot of work, I admit. But, it’s well worth the time and effort if you want to make the Varsity Networking Team.

Keep Elevating Your Elevator Speech

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Stop Pitching in the Elevator

A reporter doing an article on Elevator Pitches recently asked for my brief input.  First, I said that I preferred ‘Elevator Speech’ to ‘Elevator Pitch’. ‘Pitch’ sounds like you’re trying to sell something. No one likes to be sold to. ‘Speech’ sounds like you want to share some information. Even though the difference in connotation is subtle, it can impact the mindset of the person doing it. Read More »

Networking Worst Mistakes

I’ve seen a lot of Networking Worst Practices in my 25 plus years of writing and speaking about the topic, but the worst of the worst is making an absolutely terrible first impression on a stranger in less than one minute by delivering an Elevator Speech from Hell!  That happens when pitifully amateur networkers: Read More »

Helbig Really Gets Sales

More from my good friend and COSE (Cleveland’s Council of Smaller Enterprises) colleague Diane Helbig, from her popular book, ‘Lemonade Stand Selling’. Here are some of her thoughts on sales:
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