A key concept for a successful Referral Strategy is the Magnitude of your Gratitude. You have lots of potential people to thank – here are six steps to making the most of your gratitude.
In this example, Bob is your current customer and you’ve just completed the transaction and delivered your service to him. Read More
Time to focus on ‘Marketing R&R’— with every sale or engagement, savvy entrepreneurs ask themselves ‘How can I earn repeat or referral business?’ The answer is easy to understand but hard to do. So, read on for ‘R&R’ Best Practices.
To Ask or Not to Ask?
Two schools of thought here. One says never ask for repeats or referrals. If your customers were pleased enough, they’d do it for you without being asked. To ask for them may even look cheap, weak or annoying. If you concur, good for you. Stop reading now. Read More
In various past issues, we’ve discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals.
A key concept for a successful Referral Strategy is the Magnitude of your Gratitude. You have lots of potential people to thank – here are seven steps to making the most of your gratitude. Read More
Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals. Read More
Time to focus on ‘Marketing R&R’— with every sale or engagement, savvy entrepreneurs ask themselves ‘How can I earn repeat or referral business?’ The answer is easy to understand but hard to do. So, read on for ‘R&R’ Best Practices. Read More
Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals and how to say ‘Thank You’. Read More
(This piece first appeared in COSE’s ‘Mind Your Business’ in August)
Time to focus on ‘Marketing R&R’— with every sale or engagement, savvy entrepreneurs ask ‘How can I earn repeat or referral business?’ The answer is easy to understand but hard to do. So, read on for ‘R&R’ best practices. Read More
Marketing research consistently supports the value of referrals. New prospects acquired through referrals from your happy customers generally make purchasing decisions faster, are nearly three times more likely to become your repeat customers, require less investment to make the sale and are twice as likely to make referrals on their own.
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