Tag Archives: demographics

Know Your Audience

This article is third in a series on audience-centric presentations.

Another mission-critical component for creating audience-centric presentations is Audience Analysis. The more you know about your audience, the easier it will be for you to craft a focused message for them and achieve your intended outcomes. Let’s briefly highlight the two components of Audience Analysis – Demographics and Psychographics.

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  • Simply put, Phil lives and breathes communication … it’s what he teaches, it’s what he understands, and it’s what he has made his passion. Jeff Nischwitz, PresidentThink Again Coaching
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