‘Communication is the biggest bang for the buck, the highest-leverage return on investment in any organization for the simple reason that it is also one of the most under-researched and under-utilized levers for breakthrough results.’
‘The more effective you are as a communicator, the more powerful you are at producing the results you want – a hallmark of effective leadership.’
‘Communication should never be an end in itself. It is a means to an end. If people can produce the result without communicating, buy all means, let them.’
‘Communicate or Die – Getting Results Through Speaking and Listening’, Thomas D. Zweifel, Ph.D, SelectBooks, Inc., 2003.