A key concept for a successful Referral Strategy is the Magnitude of your Gratitude. You have lots of potential people to thank – here are seven steps to making the most of your gratitude.
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So … How Ya Doin?
Thankfully, most NE OH small businesses have survived dealing with Covid-19 … so far. One interesting strategy some COSE members have successfully used is the ‘Covid Check In’. It’s simple and easy and can reap excellent benefits.
Let’s briefly consider ‘Checking In’ with three important groups for your business – your staff, your colleges and your customers.
Slides … Use Them Wisely!
Let’s assume you’ve just created some Best-in-Class slides – the right number with the right content and the right design – to support your message and add value to the audience experience. Great … now it’s time for you to Use Them Wisely!
Here are 10 more techniques to add to your Workplace Presenter’s Tool Kit that deal with what you should do and say when using slides. Conventional wisdom dictates that how you use them may have more impact on your audience and results than what is on them.
Slides … Use Them With Sizzle!
Let’s assume you’ve just created some Best-in-Class slides – the right number with the right content and the right design – to support your message and add value to the audience experience. Great … now it’s time for you to Use Them with Sizzle!
Referrals Rule!
Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals.
Don’t Be a Business Card Loser
I’ve been ranting about business card finesse for over 25 years and I thought by now there would be no need to keep doing it. I assumed business people would eventually get it, change behavior and stop being losers forever. Apparently, that’s not the case … so here we go again!
Customer-Centered Marketing
In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing.
Give Your Readers a Break
A very effective Reader-Centric strategy for your workplace writing is to make it very easy for your readers to read, understand and act on your messages.
Master Marketing R&R
Time to focus on ‘Marketing R&R’— with every sale or engagement, savvy entrepreneurs ask themselves ‘How can I earn repeat or referral business?’ The answer is easy to understand but hard to do. So, read on for ‘R&R’ Best Practices.
Practice Till You Sizzle!
I hate to trash a childhood fantasy, but Practice doesn’t really make Perfect … it only makes Permanent. Only Perfect Practice makes Perfect!