A reader recently asked about what you should do if you conclude you’re not the client’s best choice during the fact-gathering process?
The answer may seem obvious, but let’s get down in the weeds to consider options when you realize that you can’t do it as fast or as well or as inexpensively as the prospect wants.
How often does a customer call, text or email you with a question? If you said ‘rarely’, then you’re either very good or very lucky. Stop reading now and go do something fun in stead. If you said ‘often’ or ‘a lot’, then read on … this one’s for you.
How important are customer questions?
Our operational assumption is that effective, efficient and engaging customer communication is essential for any business to survive, let alone thrive. That said, responding to customer questions quickly, clearly and courteously is a critically important aspect of customer communication strategy.
Time to focus on ‘Marketing R&R’— with every sale or engagement, savvy entrepreneurs ask themselves ‘How can I earn repeat or referral business?’ The answer is easy to understand but hard to do. So, read on for ‘R&R’ Best Practices.