People have different preferences about how they communicate. Some people would rather talk than write. Others would rather write than talk. Yet others have very high response rate to texts. No surprises there!
customer-centricity
FAQs About FAQs
How often does a customer call, text or email you with a question? If you said ‘rarely’, then you’re either very good or very lucky. Stop reading now and go do something fun in stead. If you said ‘often’ or ‘a lot’, then read on – this one’s for you.
Customer-Centered Marketing
In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing.
Why I Love Customer Centricity
People have different preferences about how they communicate. Some people would rather talk than write. Others would rather write than talk. Yet others have very high response rate to text. No surprises there!
Does Your Marketing Suck?
I thought of calling this rant ‘Your Marketing Sucks’, but that declarative statement sounded too in-your-face and presumptuous, even for me. So, I changed the statement into a question to let you decide if your marketing sucks … and how much. (Full disclosure – this piece first ran in COSE’s Mind Your Business Blog in September.)
Customer-Centric Communication
People have different preferences about how they communicate. Some people would rather talk than write. Others would rather write than talk. Yet others have very high response rate to text. No surprises there!
Customer-Centric Communication
Your customers have different preferences about how they prefer to communicate. Some would rather talk than write. Others would rather write than talk. Yet others have very higher response rate to text. No surprises here!