Category Archives: Marketing

Pete Prevails: Zooming Through Sales Pitches – II

Last month, we introduced you to Pete Andrews, who was just asked to fill in for a colleague and deliver a Foonman Enterprises important sales pitch … virtually. He quickly reviewed the department’s ‘Sales Presentation Best Practices’ document and made sure he checked all the important boxes. His pitch was ready to rock.

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Pete Prevails: Zooming Through Sales Pitches – I

Foonman Enterprises Senior Sales Rep Pete Andrews arrived at work early Tuesday so he could help his boss Tony prepare for the big sales pitch to Glitz’O’Matic that afternoon. He hadn’t even gotten his coffee when Marketing VP Ralph burst into his cubicle. Read More »

Make Your Pitches Painless

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered ‘yes‘ to either question, then read and heed these 10 Best Practices for creating Painless Sales Pitches. Read More »

How Good is Your Greeting? (10/19)

I’m tired of ranting about this issue often in ‘Communicate ‘Confidently!’. Unfortunately, the problem still exists and I wonder if I’m the only communication practitioner who cares. So, here I go again … and don’t try to stop me.

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Referrals Rule! (9/20)

In various past issues, we’ve discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals. 

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 Everything Old Is New Again!

(Best wishes for a successful, safe and happy New Year – may we all get what we want, need and deserve.

‘Communicate Confidently!’  Will run ‘Phil’s All Time Hits, Vol. I’ all year to acquaint newer subscribers with popular content from past years. So, put your shoes on backwards and take a flying leap into the past.) 

Painless Sales Pitches (5/19)

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More »

FAQs About FAQs

How often does a customer call, text or email you with a question? If you said ‘rarely’, then you’re either very good or very lucky. Stop reading now and go do something fun in stead. If you said ‘often’ or ‘a lot’, then read on – this one’s for you. Read More »

Gratitude Magnitude

A key concept for a successful Referral Strategy is the Magnitude of your Gratitude. You have lots of potential people to thank – here are seven steps to making the most of your gratitude.  Read More »

Referrals Rule!

Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals.   Read More »

Customer-Centered Marketing

In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More »