Many entrepreneurs and business owners use business expos and smaller local trade shows to market their products and services and network with prospects, clients and colleagues. If that strategy works for your business, here are some Best Practices to help you maximize your experience, ROI and value by Asking the Right Questions.
The Attendee Experience
Business show attendees are usually in a hurry and most attend for specific reasons. They’re looking to connect with providers of products or services they may need. They cruise the isles quickly, looking for what they want, or good SWAG or … as in my case, snacks.