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Quickies
Coping with Covid
While we all battle Covid-19, be sure to err on the side of over-communicating with your customers. Indicate what your business is doing or not doing to deal with the virus. Be sure to include the ‘why’ along with the ‘what’ and connect your actions to customer needs or value where possible. Since once is … Read more
Does Your Voice Message Suck?
How often does this happen to you? When calling a business or colleague, you hear ‘Your call is being forwarded to an automated voice messaging system … 475 338-0298 is not available … ‘
The Big 5 ‘Start Up’ Questions
A reporter recently asked what entrepreneurs should ask themselves before beginning a start-up. I suggested they answer these ‘Big 5’ questions:
Avoid Self-Intros
I regularly encourage my executive presentation clients to avoid self-introductions whenever they can. The audience is influenced most by what they hear first and if that is the speakers talking about themselves, it can establish the wrong tone.
How to give your boss feedback
You give your boss feedback in the same way and for the same reasons as he or she should be giving you feedback – to reinforce improvements and enhance performance.
Where do you network?
A reader new to NE OH asked for suggestions about good places to network. My response …
Some people say you can and should network anywhere and everywhere, but I suggest some places are better than others. Where you go to network is a function of the kinds of people you’re trying to meet, which is a function of what your specific networking objectives are. And your objective are all about the kind of information you’re seeking to help you run your business or do your job better, faster, easier or cheaper.
Hiring Good People
I recently responded to a blogger about hiring good people. Here’s a summary of our conversation:
Dealing with Angry Customers
Of utmost importance is having a well-defined policy in place that senior management participated in creating and signed off on and that everyone who touches customers understands, embraces and follows consistently. Periodic re-training or review can be helpful. Components of that policy should include:
Score with Holiday Cards
Recently, Carol Roth, nationally known PR and Marketing expert, published my contribution to her ‘4th Quarter Business Marketing Tips’ blog as item #14: