Tag Archives: Quickies

 Hook Up With HARO

By Phil Stella | Published: June 1, 2020

If you write articles or contribute to blogs as simple ways of promoting your expertise and your business, hook up with HARO (Help A Reporter Out).  It’s is a global service that connects reporters, journalists and bloggers with content experts like you … for free. Read More »

Coping with Covid

By Phil Stella | Published: April 8, 2020

While we all battle Covid-19, be sure to err on the side of over-communicating with your customers. Indicate what your business is doing or not doing to deal with the virus. Be sure to include the ‘why’ along with the ‘what’ and connect your actions to customer needs or value where possible. Since once is not enough here, regularly repeat your statements and update them where you can.

We can all get through this together.

Does Your Voice Message Suck?

By Phil Stella | Published: March 2, 2020

How often does this happen to you? When calling a business or colleague, you hear ‘Your call is being forwarded to an automated voice messaging system … 475 338-0298 is not available … ‘ Read More »

The Big 5 ‘Start Up’ Questions

By Phil Stella | Published: February 5, 2020

A reporter recently asked what entrepreneurs should ask themselves before beginning a start-up. I suggested they answer these ‘Big 5’ questions:

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Avoid Self-Intros

By Phil Stella | Published: January 2, 2020

 I regularly encourage my executive presentation clients to avoid self-introductions whenever they can. The audience is influenced most by what they hear first and if that is the speakers talking about themselves, it can establish the wrong tone. 

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How to give your boss feedback

By Phil Stella | Published: September 1, 2019

You give your boss feedback in the same way and for the same reasons as he or she should be giving you feedback – to reinforce improvements and enhance performance. Read More »

Where do you network?

By Phil Stella | Published: August 4, 2019

A reader new to NE OH asked for suggestions about good places to network. My response …

Some people say you can and should network anywhere and everywhere, but I suggest some places are better than others.  Where you go to network is a function of the kinds of people you’re trying to meet, which is a function of what your specific networking objectives are. And your objective are all about the kind of information you’re seeking to help you run your business or do your job better, faster, easier or cheaper. Read More »

Hiring Good People

By Phil Stella | Published: May 13, 2019

I recently responded to a blogger about hiring good people. Here’s a summary of our conversation: Read More »

Dealing with Angry Customers

By Phil Stella | Published: March 6, 2019

Of utmost importance is having a well-defined policy in place that senior management participated in creating and signed off on and that everyone who touches customers understands, embraces and follows consistently. Periodic re-training or review can be helpful. Components of that policy should include: Read More »

Score with Holiday Cards

By Phil Stella | Published: November 12, 2018

Recently, Carol Roth, nationally known PR and Marketing expert, published my contribution to her ‘4th Quarter Business Marketing Tips’ blog as item #14: Read More »