Your Elevator Speech Revisited

(A business reporter recently asked for my comments on ‘Elevator Pitches’. I was happy to share my expertise and experience and a summary of our conversation follows. )

FYI – I did indicate that I preferred ‘Elevator Speech‘ to ‘Elevator Pitch’. ‘Pitch‘ sounds like you’re trying to sell something. No one likes to be sold to. ‘Speech’ sounds like you want to share some information. Even though the difference in connotation is subtle, it can impact the mindset of the person doing it.

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