networking pros

Embrace Permission Marketing

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(Now that some organizations are having in-person events again, it’s time to revisit the value of embracing Permission Marketing, another of my holiday gifts to you!)

Ever meet someone at a networking event who turned you off quickly with a negative first impression?  Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’.  They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing.

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Master Permission Marketing

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Ever meet someone at a networking event who turned you off quickly with a negative first impression? Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’. They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing. Here’s what Networking Pros do to avoid that title:

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Uncommonly Courteous Networking

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Years ago, I called this concept networking with “common courtesy”. But, just like “common sense”, this practice is anything but commonplace in the business world today. Go figure!

One of the smartest ways to make that best possible first impression when networking is both very simple AND very easy. When you network wit “Uncommon Courtesy”, it clearly differentiates yourself from the amateurs out there.  Here are some Best Practices to help you do that:

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