Network With A Strategic Plan

Looks like some business organizations are returning to in-person meetings and networking events this year. Be ready for that change by committing to a thorough networking Plan for 2022. Network on purpose and for a purpose every time.

With businesses, failing to plan is planning to fail. It’s the same simple paradigm for networking like a pro instead of an amateur. And it all starts with the reason(s) why you’re networking. Whether you want to learn things to help you do your job better, look for a better job or grow your business, network with a Strategic Plan. Here’s how:

  • Define your specific networking objective(s). As a result of accomplishing them, what outcome(s) will result? A good objective is SMART – Specific, Measurable, Achievable, Realistic and Timely. Better to have three different very focused objectives than one all-purpose, vague or generic one.
  • The ‘what’ determines the ‘who’. Who do you need to meet and learn from to achieve each specific outcome? If you don’t know their names, what kinds of people – by function, position or industry – do you need to meet?

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Where do you network?

A reader new to NE OH asked for suggestions about good places to network. My response …

Some people say you can and should network anywhere and everywhere, but I suggest some places are better than others.  Where you go to network is a function of the kinds of people you’re trying to meet, which is a function of what your specific networking objectives are. And your objective are all about the kind of information you’re seeking to help you run your business or do your job better, faster, easier or cheaper.

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Network with Strategic Focus

Ever ask a colleague you see at a networking event ‘Why are you networking here tonight?’ I Don’t Get why so many of their answers are so unfocused, like ‘I don’t know … I’m just networking’, ‘To meet new people’, ‘My boss told me to do it’, ‘To tell my story to strangers’ or ‘I heard they’re serving shrimp’

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