Carol Roth Likes My Style

Regular readers may recall that I often contribute content to Carol Roth’s popular e-publications. She’s a nationally known PR and Entrepreneurship expert, speaker and author … and, apparently, a fan of my writing.  She ran my most recent item in her ‘Small Business Tips for Dealing with Customer Complaints’ blog. This is the seventh time I’ve appeared in her blogs in the last three years. Read on …

The Complaint Paradox

Until tested, the concept of ‘excellent customer service’ is just a vague philosophical theory, an ideal expectation, a paradox… or a hype.

Once customers have problems and complain about them, how quickly and how well you deal with them and strive to make them happy again will do wonders to repair the initial damage.

Studies regularly indicate that customer loyalty can even increase after the successful solution of a problem.

So, turn complaints into compliments every time.’

Thanks again Carol Roth for the great exposure and for being a fan.