While we all battle Covid-19, be sure to err on the side of over-communicating with your customers. Indicate what your business is doing or not doing to deal with the virus. Be sure to include the ‘why’ along with the ‘what’ and connect your actions to customer needs or value where possible. Since once is not enough here, regularly repeat your statements and update them where you can.
We can all get through this together.
A reporter recently asked what entrepreneurs should ask themselves before beginning a start-up. I suggested they answer these ‘Big 5’ questions:
I regularly encourage my executive presentation clients to avoid self-introductions whenever they can. The audience is influenced most by what they hear first and if that is the speakers talking about themselves, it can establish the wrong tone.
Each month, COSE (Cleveland’s Council of Smaller Enterprises) creates a list of the most popular and best articles for its weekly eLetter, ‘Mind Your Business’, based on hits and reader comments.
My marketing piece – ‘What if Your Business IS the Best Choice’? was on that short list for October – my third time for such a distinction.
Thanks COSE readers …
A reader recently asked for some simple tips to network with more courtesy and to avoid coming off like a ‘slug’ at networking events. My comments.
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If you had attended on of my PhonePower workshops dealing with enhancing your customer experience over the phone, you would have heard some of these Top 10 ‘Phil’s Faves’ strategies often: Read More
Savvy business leaders treat workshops, seminars and conferences as valuable resources that come with a huge cost of time and money. So, as with any business resource, make sure you use Learning Events effectively and efficiently: Read More
You give your boss feedback in the same way and for the same reasons as he or she should be giving you feedback – to reinforce improvements and enhance performance. Read More
A reader new to NE OH asked for suggestions about good places to network. My response …
Some people say you can and should network anywhere and everywhere, but I suggest some places are better than others. Where you go to network is a function of the kinds of people you’re trying to meet, which is a function of what your specific networking objectives are. And your objective are all about the kind of information you’re seeking to help you run your business or do your job better, faster, easier or cheaper. Read More
