Coping with Covid

While we all battle Covid-19, be sure to err on the side of over-communicating with your customers. Indicate what your business is doing or not doing to deal with the virus. Be sure to include the ‘why’ along with the ‘what’ and connect your actions to customer needs or value where possible. Since once is … Read more

The Best of ‘MYB”

Each month, COSE (Cleveland’s Council of Smaller Enterprises) creates a list of the most popular and best articles for its weekly eLetter, ‘Mind Your Business’, based on hits and reader comments. My marketing piece – ‘What if Your Business IS the Best Choice’? was on that short list for October – my third time for … Read more

Where do you network?

A reader new to NE OH asked for suggestions about good places to network. My response …

Some people say you can and should network anywhere and everywhere, but I suggest some places are better than others.  Where you go to network is a function of the kinds of people you’re trying to meet, which is a function of what your specific networking objectives are. And your objective are all about the kind of information you’re seeking to help you run your business or do your job better, faster, easier or cheaper.

Read more