Coping with Covid-19

So, this is our new Covid-19 reality. Many small businesses are temporarily surviving with some or all the staff working from home. Some are closed with dim prospects for ever reopening. 

Some are even flourishing, if their products or services are in greater demand now than they were in February, like florists, take-out only food shops, commercial cleaning firms and … liquor stores.  

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Coping with Covid

While we all battle Covid-19, be sure to err on the side of over-communicating with your customers. Indicate what your business is doing or not doing to deal with the virus. Be sure to include the ‘why’ along with the ‘what’ and connect your actions to customer needs or value where possible. Since once is … Read more