Bits & Pieces

Whatever your profession, you also need to be a professional communicator. ETC is pleased to share these essential Bits & Pieces to help you polish those skills.

Helbig Gets Networking

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In her popular book, ‘Lemonade Stand Selling’, Diane Helbig devotes an entire chapter to networking. No surprise, since she is an All-Star Networker. Here’s a bit of the insight she shares: • ‘Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come.’ • … Read more

Selling Made Simple

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‘Lemonade Stand Selling’, Diane Helbig, Sales Gravy Press, 2009. Diane Helbig, president of Seize This Day Coaching, is a well-respected business coach, speaker, internet radio host, author and very good friend. This quick read is filled with simple tips that help business people make selling easy … or, at least … easier.

Entrepreneurs’ Secrets of Success

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‘The Entrepreneurs – Success and Sacrifice’, Kip Marlow, 2013. Kip Marlow is a successful entrepreneur, radio show host, writer and long-time colleague. His audio book includes brief stories about business owners he has interviewed and their lessons learned and secrets for success. A quick and inspiring listen.  

More Gitomer on Sales

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Several readers asked for more of Jeffrey Gitomer’s views on sales. So … here you go: ‘Take more chances than you dare. You’ll make more sales than you expect.’  “Testimonials can sell when salespeople cannot sell.’  Build your personal brand and customers will be loyal.’  I put myself in front of people who can say … Read more

Gitomer Gets Sales

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Last month, I mentioned Jeffrey Gitormer’s take on Networking. Several readers asked to see more of his gems of wisdom. So here you go with Gitomer on Sales: ‘If they like you, and they believe you, and they trust you, and they have confidence in you … then they MAY buy from you.’ ‘In sales, … Read more

Sales Greatness

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‘Little Red Book of Selling – 12.5 Principles of Sales Greatness: how to make sales forever’,  Jeffrey Gitomer, 2oo5 This leading sales expert, trainer and author shares his practical and often entertaining views – a must read for anyone who sells anything!

Time for a Change?

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Regular readers know how much I love ranting about not letting the ‘Tech Tail’ wag the ‘Presenter Dog’, so here’s another example. How do you change those wonderful audience-centric speaker support slides you’ve created when you don’t have a remote available?

Answer – you or someone has to manually change them, but avoid those annoying or clumsy habits that can really reduce the positive impression you project on your audience or the impact of your message. Consider these lessons learned from some of the Varsity Presenters I’ve had the pleasure of coaching:

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Can You Hear Me Now?

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With most typical workplace presentation situations you’re likely to face, neither the size of the audience nor the size of the room is large enough to need voice amplification. So, simply speak up with your one-to-group energetic volume level and they can hear you fine.

On those rare occasions when you do need a microphone, don’t let the technology tail wag the presenter dog. But do make the most of the technology you have at hand:

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