In her popular book, ‘Lemonade Stand Selling’, Diane Helbig devotes an entire chapter to networking. No surprise, since she is an All-Star Networker. Here’s a bit of the insight she shares:
• ‘Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come.’
• The value of effective event networking … making connections with people to build long-term relationships and business success!’
• ‘ … people don’t like to be sold, but they do like to buy from people they know, like and trust.’
‘Lemonade Stand Selling’, Diane Helbig, Sales Gravy Press, 2009.