Content Still Rules

‘Content Rules – how to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business’, Ann Handley & C.C. Chapman, Gilden Media Corp, 2011. An excellent and detailed survey of content marketing concepts, strategies and tactics, read by both authors.

To Write … Or Not To Write? That is the Question

Last month, we discussed the all-important Pre-Write phase of workplace writing: Plan What You Write. The piece encouraged you to ask four groups of questions about each document: What are your objectives? Who are your readers? What tone and style would be appropriate? What message format and structure would be best?

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Dog & Pony Show Best Practices

My rant last month generated some lively and interesting comments. Always a good thing. Some readers asked for immediate help, which I provided privately. Others were content to wait until this month for part II – ‘Dog & Pony Show Best practices’ … or ‘How to Avoid a Team-Delivered Presentation (TDP) from Hell!’

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Pre-Write: Plan What You Write

‘Failing to Plan is Planning to Fail!’ This logic is never truer than when we communicate important workplace information in writing. So, to plan NOT to fail, invest the time in the Pre-Write Phase and answer these four groups of questions. Thorough and thoughtful planning will make your writing process faster and easier and increase your chances of accomplishing your objectives.

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Beware – Dog & Pony Shows from Hell!

Team-Delivered Presentations (TDPs) are common in the workplace today, especially with higher-end sales pitches or senior executive project updates. But, unfortunately, so are those that become ‘Dog & Pony Shows from Hell‘. What pushes them over the edge is poor planning and preparation, just as with other facets of workplace presentations.

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ReWrite to Make it Better

There are three main phases in my workplace writing workshops and seminars:

  1. PreWrite – Plan what you write.
  2. WriteRight – Write what you planned.
  3. ReWrite – Rewrite what you planned to make it better.

Today, let’s discuss the third – and often overlooked phase – ReWrite. To do that, we’ll assume you thoroughly planned your email or document and wrote it effectively. Since your readers will never see your first draft, you only need to be concerned with your final draft. And if your first draft is your final draft, you miss out on the opportunity to make it better and increase the probability your will accomplish your communication objectives.

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