Many ‘Communicate Confidently!’ readers and other entrepreneurs use Business Expos and smaller local Trade Shows to market their products and services and network with prospects, clients and colleagues. If that strategy works for your business, here are some Best Practices to help you maximize your Show experience, ROI and value by Asking the Right Questions.
Questioning
Network with a Focused Script
The goal of your first brief networking interaction with a stranger is to begin to answer the question “Is this someone I want to get to know better; someone who can help me … or who I can help?” To do that, you need information.