Clarity & Brevity Both Rule!

Some of you have begun thinking more about the words you use in routine workplace writing.  If you identified lots of word choice habits, also good. If you asked yourself why you used a particular word or phrase and weren’t happy with your answers, then get ready to rock & roll. Many of you will benefit from some lessons learned on the journey towards more reader-centric word choices.

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Less is More

“No one ever complains about a speech being too short!”   Ira Hayes: Native American US Marine who helped raise the flag on Iwo Jima during World War II “No one can remember more than three points.”  Philip Crosby: 20th century businessman, author and quality management expert “Many attempts to communicate are nullified by saying too … Read more