Embrace Permission Marketing

Ever meet someone at a networking event who turned you off quickly with a negative first impression?  Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’.  They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing. Here’s what Networking Pros do to avoid that title when networking or building relationships:

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Stop Using ASAP ASAP!

If you’ve been reading my periodic articles on workplace writing and communication techniques and strategies in ‘Communicate Confidently!’, you’ve encountered one of my favorite rants – ‘Specific beats Vague’. So, whenever you have a choice between a vague word, like ‘several’ and a specific word like ‘four’, opt for the specific word.

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Taking it to the Top

A new client recently engaged Effective Training & Communication to thoroughly enhance his client communication strategies and tactics. A part of that process is to take his typical Elevator Speech up several notches. What follows is a summary of the exercise I created for him. Follow the steps, fill in your particular details and really take your elevator speech to the top.

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