Elevate Your Elevator Speech

Elevator Speeches … 30 Second Commercials … Shameless Self-Promotions. They’re our typical response to the often asked ‘What do you do?’ We all do them at professional group or networking events. But, most of us don’t do them with enough focus and finesse, so here are some simple and easy strategies to Elevate Your Elevator Speech (ES).

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Branding on a Budget

Are you trying to promote your brand on a tight budget? Well then, it’s time to get creative with ways to get lots of free positive exposure. The concept of ‘target marketing’ requires you to precisely define and describe your ideal customers with specific demographic details – those who really need your products or services, value your approach to it, love your style, will always pay full price for it and will easily evolve into raving fans.

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Phil’s Feb. Faves

Another of my favorite … and often-repeated … concepts from my training and coaching engagements: ‘Perception is Reality’ with audiences. All they know is what they see and hear. If you look and sound like you’re comfortable, credible and competent, you are!’ Use with my compliments and stay tuned for more ‘Phil’s Faves’ next month. And … … Read more