(A reader favorite from my archive of the COSE ‘Mind Your Business’ eLetter.)
In his still frightening classic dystopian novel, ‘1984’, George Orwell invented ‘NewSpeak’, the official language of Oceania, used to control communication and thought.
‘CuSpeak’
Resistance is Futile
(For your reading pleasure … my most recent piece from the COSE ‘Mind Your Business’ eLetter.)
In his still frightening classic dystopian novel, ‘1984’, George Orwell invented ‘NewSpeak’, the official language of Oceania, used to control communication and thought.
So, let me pay homage to Orwell by inventing ‘CuSpeak’ in his honor, the official language we should always use when speaking to customers and prospects and not nearly as creepy as ‘NewSpeak’. While it’s much harder to learn than ‘SAE’ (Standard American English), it’s much more effective in influencing how they understand and view us.