Tag Archives: elevator speech

Helbig Really Gets Sales

More from my good friend and COSE (Cleveland’s Council of Smaller Enterprises) colleague Diane Helbig, from her popular book, ‘Lemonade Stand Selling’. Here are some of her thoughts on sales:
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That’s Why They Call it an Elevator SPEECH

When I work with business professionals to enhance their Elevator Speech, I remind them of the major similarities between it and a typical workplace presentation:
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Elevate Your Elevator Speech

Elevator Speeches … 30 Second Commercials … Shameless Self-Promotions; they’re our typical response to the often asked ‘What do you do?’ We all do them at TECA meetings and other professional group or networking events. But, most of us don’t do them with enough focus and finesse, so here are some simple and easy strategies to elevate your Elevator Speech (ES).

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