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Writing
Gitomer Gets Writing
Thought it was time for another helping of one of my favorite authors. ‘Writing becomes persuasive when others are willing to act on, or comment on, what you’ve written. ‘I write like I think. I write like I talk. I want my writing to sound like I’m talking. I write in ‘speak.’’ ‘I don’t care … Read more
Harness the Power of Free Ink
(This article originally ran in the Cleveland Council of Smaller Enterprises ‘Mind Your Business’ blog.)
How many of you are frustrated and bewildered by the ‘Small Business Marketing Paradox’? We all recognize the critical need to do more and better marketing of our products or services to survive and thrive. But, few of us have the knowledge and skills to do it ourselves. Yet, we hesitate to – or can’t afford to – invest in having experts do it for us. The result is that we often do nothing. Bad idea.
Harness the Power of the Pen
Many small business owners and entrepreneurs are frustrated and bewildered by the ‘Marketing Paradox’. We all recognize the critical need to do more and better marketing of our products or services to survive and thrive. But, few of us have the knowledge and skills to do it ourselves. Yet, we hesitate to – or can’t – invest the money to have other people do it for us. The result is that we often do nothing. Bad idea.