Recently, Carol Roth, nationally known PR and Marketing expert, published my contribution to her ‘4th Quarter Business Marketing Tips’ blog as item #14:
A great differentiating tactic for holiday cards:
- Buy cards that are blank inside that support a charity or cultural institution.
- Hand write two personalized sentences, indicating thanks & good wishes.
- Instead of gifts for VIP clients, say you’ve made a donation in their honor to your favorite charity as a special ‘thank you’ for their support.
- Hand write envelope & return address.
- Mail Mon. before Thanksgiving to avoid being lost in holiday card avalanche.
Really works!
Click this link for the entire article – http://www.carolroth.com/blog/4th-quarter-marketing.
Thanks for the ‘free ink’ and great exposure, Carol … and Happy Holidays.