Score with Holiday Cards

Recently, Carol Roth, nationally known PR and Marketing expert, published my contribution to her ‘4th Quarter Business Marketing Tips’ blog as item #14:

A great differentiating tactic for holiday cards:

  • Buy cards that are blank inside that support a charity or cultural institution.
  • Hand write two personalized sentences, indicating thanks & good wishes.
  • Instead of gifts for VIP clients, say you’ve made a donation in their honor to your favorite charity as a special ‘thank you’ for their support.
  • Hand write envelope & return address.
  • Mail Mon. before Thanksgiving to avoid being lost in holiday card avalanche.

Really works!

Click this link for the entire article –

Thanks for the ‘free ink’ and great exposure, Carol … and Happy Holidays.