Gitomer Gets Writing

By Phil Stella | Published: July 5, 2018

Thought it was time for another helping of one of my favorite authors.

‘Writing becomes persuasive when others are willing to act on, or comment on, what you’ve written.
‘I write like I think. I write like I talk. I want my writing to sound like I’m talking. I write in ‘speak.’’
‘I don’t care about grammar. I write so that the reader can get it. I care about how it wounds when its read and how it looks when you read it.’
‘Write it like you would say it and speak as you write the words down.’

Jeffrey Gitomer, 21^st century sales expert, author and speaker

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Unlike most presenters, Phil has the skill to help me remember important information. It’s clear Phil wants everyone in the audience to retain a few vital lessons via an entertaining dialogue.

Barry Leaventon, Vice President Of National AccountsPrint Communications
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