The last two months, we’ve discussed strategies for maximizing the impact of your ‘No Budget Marketing’ campaign – harnessing the ‘Power of the Pen’ and the ‘Power of the Platform’. Now, let’s turn our attention to a third – and much less obvious – set of strategies: Harnessing the ‘Power of the Pro Bono’. Said another way – Strategic Volunteering.
Why Volunteer at all?
Whether you’re marketing the products or services of your employer or your own business or just simply enhancing your image and value to the people you work for and with, the Power of the Pro Bono can be a simple, quick and no-cost self-marketing strategy. Effectively done, it can help accomplish several important goals for you: