I thought of calling this rant ‘Your Marketing Sucks’, but that declarative statement sounded too in-your-face and presumptuous, even for me. So, I changed the statement into a question to let you decide if your marketing sucks … and how much. (Full disclosure – this piece first ran in COSE’s Mind Your Business Blog in September.)
Marketing Strategies
Marketing With No Budget
Marketing for entrepreneurs is always a challenge, especially with no budget for someone else to do it. Here’s a summary of my comments at a recent panel discussion on the topic:
My #1 Marketing Tip
In responding to a reporter’s request for my #1 marketing tip that is effective and profitable, I indicated mine is neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good: