What’s Your Point?

What’s your point? Really – what’s the key message you’ll be delivering that you want the audience to understand, remember and agree with after the presentation? Your Main Point (MP) is the essence of your message, boiled down to one concise, specific, positive sentence. You should be able to write it on the back of your business card.

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Harness Audience Centricity

How do you get to the Presenters’ Hall of Fame? Before you all chime in with ‘Practice, man … practice‘, consider this – practice doesn’t make perfect, it only makes permanent. Only perfect practice makes perfect.

So, Best-in-Class Presenters got in the Hall of Fame by perfect practice. They also got in there by harnessing the power of Audience-Centricity, the art and science of crafting and delivering audience-centered messages. What follows is a brief summary of Best Practices learned from those presentation pros.

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How Beats How Much

How you practice is often more important than how much. Last month’s ‘Communicate Confidently’ eLetter article on practicing presentations generated several reader questions. Here’s a summary of some of the comments I offered in my email responses:

  • Practicing out loud, standing up, working with the slides is the most productive method. Pretend you’re talking to the audience.

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Start with the End in Mind

Regular readers know that I often write about the importance of Audience Centricity – the single best strategy for getting into the ‘Workplace Presenters’ Hall of Fame’. So, if that’s your goal, the most critical component for creating a Best-in-Class Audience-Centered presentation is … to Start with the End in Mind, as Dr. Stephen Covey teaches us.

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