Smart Practicing Does Matter

Several site visitors sent in questions recently about how to practice their presentations. I responded to them individually, but thought an overall summary of my comments would be of interest to all of you.

So, let’s assume you’ve planned and organized a world-class audience-centric presentation, created effective speaker support slides and a useful handout. And you’re even ahead of the time line, since the presentation to senior management isn’t for three days.

Read more

Know Your Audience

This article is third in a series on audience-centric presentations.

Another mission-critical component for creating audience-centric presentations is Audience Analysis. The more you know about your audience, the easier it will be for you to craft a focused message for them and achieve your intended outcomes. Let’s briefly highlight the two components of Audience Analysis – Demographics and Psychographics.

Read more

Start with the End in Mind

This article is second in a series on audience-centric presentations.

My previous article introduced an overview of Audience-Centricity, the single best strategy for getting into the Presenters Hall of Fame. Now, we’ll begin the process of enhancing your Presenter’s Tool Kit. Some of you will find new tools to add to your kit. Others will find new ways to use existing tools. And all of you can use this opportunity to sharpen all your presenter’s tools for maximum results.

Let’s start with the most critical component for creating Best-in-Class Audience-Centered presentations – Defining Objectives. Most presentations that fail or misfire do so because of poor planning and strategy at this step. You start with the end in mind, as Dr. Stephen Covey teaches us, by defining specific outcomes for your presentation.

Read more

Audience Centricity

This article is first in a series on audience-centric presentations.

How do you get to the Presenters’ Hall of Fame? Before you all chime in with ‘Practice, man, practice’, consider this – practice doesn’t make perfect, it only makes permanent. Only perfect practice makes perfect.

So, Best-in-Class Presenters got in the Hall of Fame by perfect practice. They also got in there by harnessing the power of audience-centricity, the art and science of crafting and delivering audience-centered messages. What follows is a brief summary of Best Practices learned from those presentation pros.

Read more