Embrace Permission Marketing

Ever meet someone at a networking event who turned you off quickly with a negative first impression?  Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’.  They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing. Here’s what Networking Pros do to avoid that title when networking or building relationships:

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Taking it to the Top

A new client recently engaged Effective Training & Communication to thoroughly enhance his client communication strategies and tactics. A part of that process is to take his typical Elevator Speech up several notches. What follows is a summary of the exercise I created for him. Follow the steps, fill in your particular details and really take your elevator speech to the top.

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Network With A Strategic Plan

With most businesses, failing to plan is planning to fail. It’s the same simple paradigm for networking like a pro instead of an amateur. And it all starts with the reason(s) why you’re networking. Whether you want to learn things to help you do your job better, look for a better job or grow your business, network with a Strategic Plan. Here’s how:

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Challenge Your Networking Habits

Many ‘Communicate Confidently!’ readers recognize the power of effective networking as a key information-gathering, relationship-building and business-generating strategy.

But, if you fall into the trap of networking out of habit, driven by some outdated mindsets, you might be networking like an ineffective amateur. And, ‘if you always do what you’ve always done, you’ll always get what you always got’.

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