Many ‘Communicate Confidently!’ readers recognize the power of effective networking as a key information-gathering, relationship-building and business-generating strategy.
But, if you fall into the trap of networking out of habit, driven by some outdated mindsets, you might be networking like an ineffective amateur. And, ‘if you always do what you’ve always done, you’ll always get what you always got’.
Here are some simple reminders to help you challenge your networking habits … and consider changing some of them.
* Networking isn’t selling. It isn’t even marketing. It’s just networking – “the exchange of information, ideas and resources”, as John Naisbitt defined it in ‘Megatrends’ over three decades ago.
* Don’t mix networking, marketing or selling in the same interaction. Each strategy has a specific purpose and role to play.
* It’s not who you know – it’s who they know. If you’re networking to grow your business, don’t overlook people who could never be your customers. Realize that they can connect you with people who could be your customers.
* Networking isn’t a car pool or taking turns buying lunch. Don’t try to stay “even”. A one-sided networking relationship can be extremely meaningful as long as both people find value in it.
* Networking isn’t driven by guilt or obligation. You don’t help people because they already helped you and you “owe them one” or because you want them to “owe you one”. Help people because that’s the right thing to do without thinking of what’s in it for you. And ask for help without hesitation, guilt or shame.
* Realize that “givers gain”. The more you give to others, the more will ultimately come back to you.
As you can see, networking is really much more than a set of simple techniques. There’s a karma-like philosophy driving the process. The real pros recognize and embrace that philosophy as they harness the Power of Strategic Networking. So, challenge some of your outdated habits and network more like the pro you want people to think you are!