‘Escape from Cubicle Nation – from Corporate Prisoner to Thriving Entrepreneur, Pamela Slim, 2009, Brilliance Audio. A wide-ranging discussion of facts and concepts of interest to entrepreneur wannabes or early stage start-ups . Interesting and useful content.
‘Blockbusters: Hit-making, Risk-taking and the Big Business of Entertainment’, Anita Elberse, Brilliance Audio, 2013. A most interesting study of the Blockbuster strategy found in the worlds of professional sports, music, TV, movies and books. Written by Harvard Business School’s expert on the entertainment industry. Well worth the time to read or listen.
‘The Tips – the 7 catalysts for sales & leadership that drive high-end sales, create engaged customers and make the competition evaporate’, Kordell Norton, eScholars Publishing, 2013. Here’s another quick read on sales from a long-time colleague, Kordell Norton, a noted author, speaker and business growth consultant. He creates a clever narrative story using dominos … Read more
‘Communicate or Die – Getting Results Through Speaking and Listening’, Thomas D. Zweifel, Ph.D., SelectBooks, Inc., 2003. Full of ideas you can use to improve your speaking and listening – two essential workplace communication skills. Well worth the read.
‘Lemonade Stand Selling’, Diane Helbig, Sales Gravy Press, 2009. Diane Helbig, president of Seize This Day Coaching, is a well-respected business coach, speaker, internet radio host, author and very good friend. This quick read is filled with simple tips that help business people make selling easy … or, at least … easier.
‘The Entrepreneurs – Success and Sacrifice’, Kip Marlow, 2013. Kip Marlow is a successful entrepreneur, radio show host, writer and long-time colleague. His audio book includes brief stories about business owners he has interviewed and their lessons learned and secrets for success. A quick and inspiring listen.
‘Little Red Book of Selling – 12.5 Principles of Sales Greatness: how to make sales forever’, Jeffrey Gitomer, 2oo5 This leading sales expert, trainer and author shares his practical and often entertaining views – a must read for anyone who sells anything!
‘The Nonverbal Communicator – Command Authority Without Saying a Word’, Dr. Tony Alessandra, et. al., Blackstone Audio Company, 2011. An excellent CD compilation from eight communication experts … well worth the listen.
As entrepreneurs, we face lots of challenges running or working in small businesses. One of the most important challenges is the need for on-going professional development and education. We may recognize the importance of Life Long Learning, but who has the time and energy to do it? One simple strategy to deal with this paradox … Read more
‘You, Inc. The Art of Selling Yourself’’, Harry Beckwith & Christine Clifford Beckwith, Highbridge Audio Company, 2007. Loaded with interesting and useful concepts.