Gitomer Gets Persuasion

‘Little Green Book of Getting Your Way’ by Jeffrey Gitomer, FT Press, 2007. Another ‘colorful’ helping from one of my favorite authors. This time, Gitomer provides his content-rich take on persuasive speaking, writing and presenting to sell your point of view to others,

What Would Google Do?

‘Work Rules! – Insights from inside Google that will transform how you work and lead’ by Laszlo Bock, Hachette Audio, 2015. An amazing audio book written and read by the visionary head of Google’s innovative People Operations group. Lots of impressive stories about how Google recruits, hires, trains, rewards and leads it’s people. With each … Read more

Creative Boxes

‘Thinking in New Boxes – five essential steps to spark the next big idea’, Luc De Brabandere & Alan Iny, Random House Audio, 2013. A most interesting in-depth study of creativity and ideation urging readers to think differently … and in new boxes.

Content Still Rules

‘Content Rules – how to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business’, Ann Handley & C.C. Chapman, Gilden Media Corp, 2011. An excellent and detailed survey of content marketing concepts, strategies and tactics, read by both authors.