Harness the Power of Words

Content Always Rules in workplace writing … and the words you use deliver that content. To help you Harness the Power of Words, let’s discuss some of my favorite ‘Worst Practices’ – the poor word choices we often make and why we make them. Typically, my executive coaching clients fall victim to three flaws affecting the words they use … and don’t use.

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Resistance is Futile

(For your reading pleasure … my most recent piece from the COSE ‘Mind Your Business’ eLetter.)

In his still frightening classic dystopian novel, ‘1984’, George Orwell invented ‘NewSpeak’, the official language of Oceania, used to control communication and thought.

So, let me pay homage to Orwell by inventing ‘CuSpeak’ in his honor, the official language we should always use when speaking to customers and prospects and not nearly as creepy as ‘NewSpeak’. While it’s much harder to learn than ‘SAE’ (Standard American English), it’s much more effective in influencing how they understand and view us.

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Communicating Effectively with Millennials

(This article originally appeared in the popular Small Business Expert Forum published by   Nationally known PR expert Carol Roth. I’m was thrilled to have the opportunity to promote these concepts in such a respected vehicle.)

While millennials have some generation-specific communication preferences, they have a lot more in common with other generations than differences, except for their use of technology. If communicating with them in your workplace presents a challenge, here are five ways to resonate with your 30-somethings readers.

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