Most small businesses facing the challenge of improving their image in the marketplace are starring at major investments of time and money. Properly planned and launched, those investments can earn significant positive results.
But what about the rest of us with similar needs but no deep pockets to pull all that off? Are we doomed to endure the mediocre or amateurish image we’ve created by what we’ve done or not done since we started our businesses?
Your routine workplace emails might suck if you ignore the reality that every note you send a customer, colleague or manager can project your image of professionalism, competency and courtesy — or detract from it. So, if you don’t want your emails to suck, just avoid these worst practices:
How often does this happen to you? When calling a business or colleague, you hear ‘Your call is being forwarded to an automated voice messaging system … 475 338-0298 is not available … ‘
I Don’t Get It! While short and harmless, these recordings can subtly imply characteristics about the business or person:
Every time you send an email to a customer, colleague or manager, it projects an image of your professionalism, competency and courtesy. That image should be positive whenever possible, or at least neutral, but never negative. Accept the reality that every email you send at work impacts your image. These simple suggestions will help you project your best possible positive image.