‘What the Dog Saw’, Malcom Gladwell, Hachette Audio, 2008. Gladwell is the best-selling author of ‘The Tipping Point’, ‘Blink’ and ‘Outliers’. This book is a most interesting collection of the best of his writing from over a decade with the New Yorker. I enjoyed a second helping of it, especially because he narrates it.
‘Smarter, Faster, Cheaper – Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business’, David Siteman Garland, Gildan Media Group, 2011. Lots of good and simple ideas for marketing and promotion that avoid being dumber, slower and expensive. A fun listen by an entrepreneur, speaker and author.
‘Outliers, the Story of Success’, Malcolm Gladwell, Hachette Audio, 2008. I experienced Gladwell’s amazing content again, this time as an audio book read by the author. Well worth the read … or listen.
‘Blockbusters: Hit-making, Risk-taking and the Big Business of Entertainment’, Anita Elberse, Brilliance Audio, 2013. A most interesting study of the Blockbuster strategy found in the worlds of professional sports, music, TV, movies and books. Written by Harvard Business School’s expert on the entertainment industry. Well worth the time to read or listen.
‘The Tips – the 7 catalysts for sales & leadership that drive high-end sales, create engaged customers and make the competition evaporate’, Kordell Norton, eScholars Publishing, 2013. Here’s another quick read on sales from a long-time colleague, Kordell Norton, a noted author, speaker and business growth consultant. He creates a clever narrative story using dominos … Read more
‘The Entrepreneurs – Success and Sacrifice’, Kip Marlow, 2013. Kip Marlow is a successful entrepreneur, radio show host, writer and long-time colleague. His audio book includes brief stories about business owners he has interviewed and their lessons learned and secrets for success. A quick and inspiring listen.
‘Bossy Pants’, Tina Fey, Hachette Audio, 2011. So, why am I posting a humor book in this section devoted to business and communications resources? Three reasons: 1. Want to add a few more laughs to get you through each work day? Listen to a funny person. Tina Fey is that. 2. Want to become a … Read more
‘Kiss, Bow or Shake Hands – How to do Business in Sixty Countries’, Terry Morrison, Wayne A. Conaway & George A. Borden, Ph.D., Adams Media Corporation, Holbrook MA, 1994. I’ve used this excellent resource often when working with clients from other countries and regularly recommend it. The workplace communication insight is especially helpful.
‘The 100 Best Business Books of All Time – What They Say, Why They Matter and How They Can Help You’, Jack Covert & Todd Sattersten, 2009, The Penguin Group, New York, NY. The authors briefly summarize and highlight books in 11 categories. An excellent resource for your business library.