Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself. Here’s a summary of my comments:
value proposition
Brand Your Way to Success
Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself and I shared a few thoughts. Here’s a summary of those comments:
What’s in a Name?
Another LinkedIn discussion question asked professional speakers for their opinion about the term ‘motivational speaker’. I really enjoyed sharing this load of steaming rant: ‘What’s in a name … indeed!’ What we call ourselves defines us and our value proposition. ‘Speaking’ is what we do – a presenter-centric term. ‘Learning’, ‘Growing’ or ‘Improving’ is what … Read more