I love using quotes in my writing and presentations – I really do.They can add sizzle, credibility or perspective to the message. However, I’m adamant about including author details.
Few people are so well known that they don’t need any reference, like Abraham Lincoln, Mark Twain, Winston Churchill or Dr. Martin Luther King, Jr. For the rest, we need to answer the question readers or listeners often have – ‘So … who is that person?’